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Marketing Manager

Location: Allentown, PA

Department:      Marketing
Reports to:          President
FLSA:                     Salaried

Responsibilities:

  • Coordinate with the marketing team on all projects in reference to company brochures, literature, advertising and web updates
  • Write new product press releases and submit to all publications and assist with magazine articles
  • Organize trade shows, coordinating with trade show team to ensure prompt delivery of exhibit materials, sample products and show graphics and sponsorship
  • Work with magazine representatives on yearly advertising schedule and budget
  • Support the sales team with up-to-date marketing and promotional materials
  • Write press releases and work with Territory Managers to create monthly newsletters utilizing case studies
  • Working knowledge of ACT and the AMA e-blast component for sending e-blasts through our databases
  • Design, create and organize online and print materials and campaigns
  • Hold monthly or bi-monthly marketing meetings to review all in-house projects
  • Assist all departments and divisions with marketing support materials and product labels
  • Oversee online e-commerce site and Price catalogs
  • Manage all online avenues of production, including website, social media pages, email campaigns, and responses
  • Monitor, track, and document campaign results; analyze data/returns/customer response

 

Qualifications:

  • 3-5 years of previous experience as a marketing manager, product managers, strategist, sales manager or related marketing experience
  • Excellent communication skills, ability to deal with customers at all levels
  • Strong attention to detail and good interpersonal skills as well as people skills
  • Excellent written and verbal communication skills
  • Knowledge of graphics, printing programs as well as Print Media operations
  • Proficient computer skills, Microsoft Office Suite(Word, PowerPoint, Outlook, and Excel), Adobe Photoshop, Corel Draw, Adobe Acrobat and InDesign.
  • Ability to multi task in fast-paced dynamic environment
  • Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.

Please send your resume and cover letter to:  Mary Gooley at MGooley@asgco.com

ASGCO® 
301 Gordon St.
Allentown, PA 18102
Fax 610-778-8961